TUAN TU
Founder & CMO | Marketing Consultant

TUAN TU Founder & CMO | Marketing ConsultantTUAN TU Founder & CMO | Marketing ConsultantTUAN TU Founder & CMO | Marketing Consultant

TUAN TU
Founder & CMO | Marketing Consultant

TUAN TU Founder & CMO | Marketing ConsultantTUAN TU Founder & CMO | Marketing ConsultantTUAN TU Founder & CMO | Marketing Consultant
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The Brand Acceleration Consultancy

Grow your business with Stronger Brand Positioning, Superior Value Proposition, and Disruptive Viral Marketing that cuts through. For over 20 years, I have been accelerating and crafting highly coveted beauty and wellness brands of all sizes, from startup to iconic brands at Procter & Gamble, Revlon, Coty, and Paula's Choice that captures the hearts and minds of customers through proven strategies, not case studies.  Let me help take your brand to new heights.

Expertise

winning Brand Strategy

Distinctive Positioning

Compelling Storytelling

Impactful Advertising

Win in Retail

Buzzy Social Strategy

Influencer Marketing


disruptive Innovation

Consumer Insights

Trends Analysis

Best Practices

Market Expansion

Product Development

Health + Wellness

Color Cosmetics

Skin Care

Hair Care + Color

CUSTOMIZED Solutions

Fractional CMO

FCMO leads strategic brand planning, marketing strategy, advertising, executing the marketing plans, and strategic advisory to CEO to future-proof growth and business acceleration. This is a Win-Win plan because businesses aren't just saving money with FCMO – they're gaining valuable access to top-tier strategic guidance that can transform their business results in the short and long-term.  

Branding Concierge Services

High-quality, high-touch, customized expert marketing & branding solutions from strategy to execution. This flexible month-to-month subscription includes 4 hours of any marketing, advisory, and consulting services. This plan is critical for entrepreneurs to get the strategic marketing and planning they need to grow their business in the short-term. Contact us to learn more.  

Expert Analysis & Recommendations

Comprehensive deep dive in research and SWOT analysis consulting projects with realistic, actionable recommendations that address the specific business challenges through proven strategies and winning solutions.   

My North Star

Passion

Beauty and Wellness is a space that ignites my passion for crafting beautiful, lasting brands that unlock their fullest potential and connect with consumers on a deeper emotional level while captivating their hearts and minds.

Purpose

As a brand builder, the most rewarding part of my job is harnessing purposeful brand strategies to help consumers look and feel their best with beauty and wellness products.  

Growth

For over 20 years, I have unlocked the growth potential for many brands with disruptive marketing and innovations that cut through the noise at Procter & Gamble, Revlon, Coty, and Paula's Choice Skincare through proven strategies, and I would love to help grow your sales and brand awareness.  Let's talk!  

Let's talk

Book a Complimentary Brand Assessment

https://calendly.com/covetbranding/30min

COVET BRANDING, LLC

TUAN TU (He/Him) Phone: 904.451.4761 Email: Tuan@covetbranding.com

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Disclaimers: The companies and branded logos used on this website are registered trademarks of its respective companies that I have worked for or with in my career. The use of these logos is for illustrative purposes only and does not imply endorsement or affiliation with our website or services. Any other trademarks or logos used herein belong to their respective owners. We make no claims of ownership or rights over these trademarks. 

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